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As the increasing consumption of shampoo in the country heightened the need for an herbal shampoo, Sehat took the first step in the production of shampoos by using the useful plant of Cedr. These shampoos, as the first herbal shampoo available in Iran, were being shipped in 40-gram tubes and enjoyed a rousing reception from people from all circles including those interested in using herbal shampoo. Shampoo Cedr Sehat, therefore, acquired a big and reliable name as the founder of hygienic herbal products in Iran.
Following the development of extracting technology and company’s operations in 1989, Sehat Cedr Shampoo™ came onto the market under a new formula and in a novel packaging.
The company's research on the other plants introduced Sehat Chamomile Shampoo, the second herbal shampoo, to the market in May 1994, which was made from the extract of chamomile flower. This shampoo also enjoyed a rousing reception from people, since it was also the first chamomile shampoo in the country.
In September 1994, the location of the company's plant transferred from Mojahedin-e Eslam St. to Etehad St. in the east of Tehran to address increasing production and the need for a more spacious site.
Owing to broader development of the company's scientific and research activities, Sehat's new shampoos were come on the market: Shampoo for Normal Hair™ in February 1996, Shampoo for Dry Hair™ in May 1997 and Shampoo for Greasy Hair™ in July 1997.
The need for henna plant, goes back 100 years, was addressed by the company's research on the production of a shampoo with henna extract – through which finally, Shampoo Henna™ came onto the market in June 2000. This shampoo was also welcomed by people.
In August 2000, another shampoo was made from pure olive oil. Sehat Olive Shampoo™ won much favor with the people, especially the youth within a short period. Conditioning was one of the major features that clearly differentiate this product from other similar ones. Sehat Olive Shampoo™ is also known as the first Iranian-made olive shampoo.
In 2001, based on research conducted at the R&D unit, Sehat added three other products to its product portfolio, which are as follows: Sehat Baby Shampoo™ in December 2001, Sehat Protein Shampoo™ and Sehat Body Shampoo™ in March 2001. Each of these recent products has its unique specifications; Baby Shampoo is a mild shampoo for daily use, with no harm to eyes. Protein Shampoo contains special proteins for hair nutrition. Body Shampoo is made from the extract of guar and glycerin, thereby making the skin smooth and more beautiful. Sehat Body Shampoo is the first Iranian herbal body shampoo.
In 2002, the construction of a large factory with up-to-date equipments in the southeast of Karaj County was successfully completed. Getting advantage from the latest extracting and packaging machineries, and equipped laboratories, this factory was able to expand its production capacity and product portfolio. It is worth mentioning that Sehat is the only factory in Iran that produces the herbal extracts itself and uses them directly and completely fresh in its products, instead of purchasing the extracts. It should be noted that Sehat is the only manufacturer in Iran that itself produces herbal extract instead of buying, and adds it to shampoos and other products freshly and directly.
The change of location for Shampoo Cedr Sehat's factory, increase in the number of vast sites to produce various products, installation of modern, and the latest equipments for manufacturing top quality hygienic herbal products, and public demand for purchasing these products, all have provided a new production trend for Shampoo Cedr Sehat Co. The items mentioned hereafter are the products which have later been added to Sehat product portfolio. It is worth mentioning that some were introduced to the Iran's hygienic market for the first time.
- Sehat Dishwashing Liquid™ scented with strawberry, Sehat Dish Washing Liquid™ with new formula and scented with orange, and Sehat Glycerin Dish Washing™.
- Sehat Almond Shampoo™, Sehat Herbal Anti-Dandruff Shampoo™, containing effective octopyrox and tea tree oil, and Sehat Myrtle Shampoo™, containing extract of myrtle leaves.
- Sehat Rice Conditioner™, containing rice bran oil, rice extract and vitamin E.
- Cucumber Hand Washing Liquid™, containing natural extract of cucumber and glycerin, Sehat Hand Washing Liquid™ scented with lemon, and Sehat Bleaching & Antiseptic Liquid™.
In 2008, Sehat took another initiative to develop its portfolio to include the following products:
1- Pearl Hand Washing Liquid in 6 different colors and fragrances (Lime, Cantaloupe, Pineapple, Raspberry, Lily, Bindweed)
2- Sehat Garlic Shampoo both with and without garlic scent
3- Hair Gel (mild and strong)
4- Cream (for hand and face, softener)
The diversity and variety of our products made the name of Sehat to always shine as a leading domestic producer of herbal hygienic products. On the other hand, long years of hard work and research on plants have placed public trust in this well-known name.
It is worth mentioning that the raw material used in Sehat products are supplied from the major producers of France, UK, Germany, Italy, Spain, Switzerland, Netherlands, Canada, Australia, China, Malaysia, Indonesia, India and Turkey, thereby enabling us to provide the consumers with top quality products.
Moreover, Sehat has gone one step further with negotiating with other countries including Sudan in order to supply their needed products.
In Iran, our fellow-countrymen may also easily purchase Sehat products from chain stores like Refah, Shahrvand, Etka and etc., drugstores or other verified resellers.
The efforts of the company's managers, experts and personnel to supply products which are made from natural materials have transformed into all-out efforts that have come to impressive results. Experiences and innovations of Shampoo Cedr Sehat Co. are always at the service of public hygiene, health and beauty.
Future Outlook
In Shampoo Cedr Sehat Co., planning and research activities for future products fall on the Research & Development Unit. The consumers' needs are evaluated and studied by the Marketing Unit, and then available to the R&D Unit for conducting scientific research. The research will finally lead to the production of new products which would be more compatible with the customers needs.
The company's scientific researches to produce new products have now led to planning and production of various products, i.e. new kinds of shampoo, hair conditioner, body shampoo, hand washing liquid and dishwashing liquid, which are currently under the trial run and will be introduced in a near future.
As a leading hygienic producer in Iran, Shampoo Cedr Sehat Co. hopes that it can advance its current product portfolio in such a way that a wide range of Sehat products can be found in every Iranian household.
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